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4 Corners CFO

Know Your Numbers, Grow Your Business

  • When is it Time to Hire?

    How do you know when it is time to hire? This question is common among the small business owners I speak with regularly. Hiring is a BIG deal. Especially your first hire. Today, I want to share some key indicators that it may be time to hire a team member in your business.  You’re Turning… [Continue Reading]

    <strong>When is it Time to Hire?</strong>
  • Is it Money Mindset or Financial Trauma? 

    All business owners have stories they tell themselves about money. Some of these stories are super healthy and helpful to the business’s success, and others hinder success and growth in the business. I have met many women business owners struggling to move their business to the next level and can’t figure out the problem. A… [Continue Reading]

    <strong>Is it Money Mindset or Financial Trauma?</strong> 
  • Dealing with Pandemic Debt

    The past two years were TOUGH for small businesses. COVID-19 affected all areas of our lives, and business owners had to make the best financial decision at the moment to try and stay afloat, and sometimes that meant accruing pandemic debt.  We had to choose between paying an invoice or bill for the business or… [Continue Reading]

    <strong>Dealing with Pandemic Debt</strong>
  • How to Use Debt As a Tool in Your Business

    There is much negativity around carrying any debt, both personally and as a business owner. If you can start and grow a business without taking out any debt, great! That is a fantastic position to be in as a business owner. The reality is that most small businesses have some debt, and it is nothing… [Continue Reading]

    <strong>How to Use Debt As a Tool in Your Business</strong>
  • Different Types of Business Spending

    Do you ever feel like money is constantly flowing out of your business? Every time you turn around, there is another expense or bill to be paid. Not all business expenses are created equal. Today we will break down the different types of business spending in most businesses. There are different ways to view and… [Continue Reading]

    <strong>Different Types of Business Spending</strong>
  • Four Ways to Optimize Profit

    One of the biggest challenges that business owners face is increasing profit. Many business owners assume that the only way to increase profit is to increase sales. In reality, the first place to start is not increasing sales/revenue but optimizing the profit already in your business. Today, we will discuss how to optimize your profit… [Continue Reading]

    <strong>Four Ways to Optimize Profit</strong>
  • How to DIY the Fractional CFO Role in Your Business

    My passion is helping business owners increase their revenue and pay themselves more. More revenue and more owner’s pay only comes from understanding business finances and making sound decisions from a place of financial knowledge. Not all businesses are ready for my fractional CFO services, so I like to offer other options to meet the… [Continue Reading]

    <strong>How to DIY the Fractional CFO Role in Your Business</strong>
  • Financial Roles: Bookkeeper, CPA, and CFO

    At any level of business ownership, there are financial roles that need to be filled. It could be keeping track of your day-to-day numbers, filing taxes, or strategic financial planning. Your numbers indicate the health of your business. Many business owners never look too deeply at their finances as long as enough money is coming… [Continue Reading]

    <strong>Financial Roles: Bookkeeper, CPA, and CFO</strong>
  • Best Finance Tools for Small Businesses

    If you have been in business for any time, you know that there are countless finance tools for small businesses available. From bookkeeping to task management, they are designed to make your life easier and keep you organized and efficient. While some are great, others are gimmicky and a waste of time and money. Today,… [Continue Reading]

    <strong>Best Finance Tools for Small Businesses</strong>
  • Why Women Business Owners Need to Know Their Numbers

    When I started 4 Corners CFO, my purpose was to help women business owners with their finances. After MANY conversations with amazing women, I have realized that most of them do not start businesses to make millions; their first goal is to help others. 99% of the time, the women I speak with have a… [Continue Reading]

    <strong>Why Women Business Owners Need to Know Their Numbers</strong>
  • How a Virtual CFO Gets You More Time and Money

    For years, my kids have done chores around the house to earn an allowance that I never actually let them spend. I really wanted them to understand the value of a dollar and how great it feels to watch their bank balance grow. I didn’t want them to waste it. I also know they will… [Continue Reading]

    <strong>How a Virtual CFO Gets You More Time and Money</strong>
  • How KPIs and Scorecards Get You More Time and Money

    It’s summer 2021 and my whole house is caught up in Olympic Trial watching! It started with USA Swim Trials in Omaha as we proudly watched our local club team swimmers give it their all. Watching the Olympics has me thinking about how business owners measure their success, today I want to share my thoughts… [Continue Reading]

    <strong>How KPIs and Scorecards Get You More Time and Money</strong>
  • How Variance Analysis Gets You More Time and Money

    I am old enough to remember my parents using physical maps to get from one place to the next. When I started driving for myself, it was all about MapQuest. You would put in your current location, select your destination, and it gave you step-by-step instructions to get there. It even told you approximately how… [Continue Reading]

    <strong>How Variance Analysis Gets You More Time and Money</strong>
  • How Budgets and Forecasts Get You More Time and Money

    You guys are going to see me geek out today…budgets and forecasts are seriously my favorite thing to talk about. I don’t even remember when I started using budgets in my personal finances. It’s something I’ve loved doing for as long as I can remember. Some people can curl up on the couch, snuggled under… [Continue Reading]

    <strong>How Budgets and Forecasts Get You More Time and Money</strong>
  • How Cost Price Analysis Gets You More Time and Money

    Did you know the average profit margin for a small business ranges from roughly 2% to 13%? That means for every $100,000 in sales, a business owner makes somewhere between $2,000 and $13,000. Sure, there are some that make more than that and others that are not profitable right now at all. But, on average…it… [Continue Reading]

    How Cost Price Analysis Gets You More Time and Money
  • How Revenue and Expense Drivers Get You More Time and Money

    I was sitting in a Chamber of Commerce meeting this morning…and can I just take a minute to say I am so excited to be part of the “fastest growing Chamber” in the area. It feels so GOOD to be part of something that’s growing! I want every small business owner to know what it… [Continue Reading]

    <strong>How Revenue and Expense Drivers Get You More Time and Money</strong>
  • How an Expense Audit Gets You More Time and Money

    Have you have ever looked at your bank balance or credit card statement and wondered “where on earth does all the money go”? Your money will go anywhere and everywhere if it’s not TOLD where to go….but this isn’t about budgets, that’s a topic for a later date. Today, we’re talking about transparency. You deserve… [Continue Reading]

    <strong>How an Expense Audit Gets You More Time and Money</strong>
  • How Cash Flow Management Gets You More Time and Money

    Cash flow management is a topic that is near and dear to my heart today as the news comes out that Texas (where I am) is ending the distribution of federal unemployment assistance early. Regardless of political opinion, the fact is, there are self-employed individuals counting on these benefits in some way, shape, or form.… [Continue Reading]

    <strong>How Cash Flow Management Gets You More Time and Money</strong>
  • How Bank Reconciliation Gets You More Time and Money

    As promised, this week I am talking about bank account reconciliation. Yes I know, you’re thinking this is one more step that sounds like it takes time or money rather than helping you save time and money. Just let me explain. In an ideal world, bank account reconciliations should be performed on every balance sheet… [Continue Reading]

    <strong>How Bank Reconciliation Gets You More Time and Money</strong>
  • How Your Monthly Accounting Process Gets You More Time and Money

    Here we go…part 2! We’ve talked about why accounting method matters and why I recommend accrual basis for my clients. Now I want to talk about actually DOING the accounting. Journal entries are the nuts and bolts of your financial data. Knowing they’re important doesn’t make them any less tedious. I love numbers…and even I… [Continue Reading]

    How Your Monthly Accounting Process Gets You More Time and Money
  • How the Right Accounting Method Gets You More Time and Money

    As I was writing the blog (and related cheat sheet) last week, I realized… knowing what a bunch of accounting terms means is great but it doesn’t help you, as business owners, understand why on earth you should care about ANY of them. So I’m going to write a series of blogs over the next… [Continue Reading]

    How the Right Accounting Method Gets You More Time and Money
  • Translating Accounting Terms into Plain English

    In order to know your business numbers, you have to understand what your accountant (or virtual CFO – yep I gave myself a shameless plug haha) is saying! I know what it feels like to sit in a room full of professionals using words and acronyms you’ve never heard before. It’s like they’re speaking a… [Continue Reading]

    Translating Accounting Terms into Plain English
  • Is the Pandemic Redefining Work/Life Balance?

    I read an article today on CNBC that talked about small business closures nearing peak pandemic levels. Here I was thinking we’re almost on the other side of this. Vaccinations are being offered to everyone in almost every state. I can see the light at the end of the tunnel….yet businesses are still closing their… [Continue Reading]

    Is the Pandemic Redefining Work/Life Balance?
  • Time is Money

    Being an entrepreneur means our financial analysis is about more than dollars and cents. Time is money. How much of your time are you spending on the business? Where and how are you spending that time? None of us went into business to spend less time with the people and activities we love. But inevitably,… [Continue Reading]

    Time is Money
  • Price to be Profitable

    One of the biggest hurdles entrepreneurs face is undervaluing their product/service or overvaluing the need for an expense. That sounds simple enough but the raw data behind it can get a bit complicated. Time is money, so I’m going to try to simplify this for you guys. Whether you’ve been in business for years or… [Continue Reading]

    Price to be Profitable
  • Piece Your Tax Info Together

    It’s the most wonderful time of the year Okay, I’m a few months late with those lyrics and I’m pretty sure no business owner has said (let alone sung) that about tax season unless they DO taxes. But to those of us involved in the preparation for (or of) taxes, it’s puzzle time! I recently… [Continue Reading]

    Piece Your Tax Info Together
  • Instantly Know Where Your Money Stands

    Let’s be honest, building a business and helping others is more fun than pouring over spreadsheets or balancing bank accounts. That’s why so many of us take the ostrich approach (head in the sand) to money management. If I just pretend it’s not a problem, I can figure it out later. Right? This feels like… [Continue Reading]

    Instantly Know Where Your Money Stands
  • Are you an overthinker?

    Are You an Overthinker?

    Are you an overthinker?
time to hire

June 21, 2022

When is it Time to Hire?

How do you know when it is time to hire? This question is common among the small business owners I speak with regularly. Hiring is a BIG deal. Especially your first hire. Today, I want to share some key indicators that it may be time to hire a team member in your business.  You're Turning ... VIEW POST

June 7, 2022

Is it Money Mindset or Financial Trauma? 

All business owners have stories they tell themselves about money. Some of these stories are super healthy and helpful to the business's success, and others hinder success and growth in the business. I have met many women business owners struggling to move their business to the next level and can't ... VIEW POST

May 24, 2022

Dealing with Pandemic Debt

The past two years were TOUGH for small businesses. COVID-19 affected all areas of our lives, and business owners had to make the best financial decision at the moment to try and stay afloat, and sometimes that meant accruing pandemic debt.  We had to choose between paying an invoice or bill ... VIEW POST

May 10, 2022

How to Use Debt As a Tool in Your Business

There is much negativity around carrying any debt, both personally and as a business owner. If you can start and grow a business without taking out any debt, great! That is a fantastic position to be in as a business owner. The reality is that most small businesses have some debt, and it is nothing ... VIEW POST

figuring out business spending

April 25, 2022

Different Types of Business Spending

Do you ever feel like money is constantly flowing out of your business? Every time you turn around, there is another expense or bill to be paid. Not all business expenses are created equal. Today we will break down the different types of business spending in most businesses. There are different ways ... VIEW POST

optimize profit

April 12, 2022

Four Ways to Optimize Profit

One of the biggest challenges that business owners face is increasing profit. Many business owners assume that the only way to increase profit is to increase sales. In reality, the first place to start is not increasing sales/revenue but optimizing the profit already in your business. Today, we will ... VIEW POST

fractional CFO

March 27, 2022

How to DIY the Fractional CFO Role in Your Business

My passion is helping business owners increase their revenue and pay themselves more. More revenue and more owner's pay only comes from understanding business finances and making sound decisions from a place of financial knowledge. Not all businesses are ready for my fractional CFO services, so I ... VIEW POST

financial roles tax prep

March 14, 2022

Financial Roles: Bookkeeper, CPA, and CFO

At any level of business ownership, there are financial roles that need to be filled. It could be keeping track of your day-to-day numbers, filing taxes, or strategic financial planning. Your numbers indicate the health of your business. Many business owners never look too deeply at their finances ... VIEW POST

February 22, 2022

Best Finance Tools for Small Businesses

If you have been in business for any time, you know that there are countless finance tools for small businesses available. From bookkeeping to task management, they are designed to make your life easier and keep you organized and efficient. While some are great, others are gimmicky and a waste of ... VIEW POST

February 8, 2022

Why Women Business Owners Need to Know Their Numbers

When I started 4 Corners CFO, my purpose was to help women business owners with their finances. After MANY conversations with amazing women, I have realized that most of them do not start businesses to make millions; their first goal is to help others. 99% of the time, the women I speak with have a ... VIEW POST

July 14, 2021

How a Virtual CFO Gets You More Time and Money

For years, my kids have done chores around the house to earn an allowance that I never actually let them spend. I really wanted them to understand the value of a dollar and how great it feels to watch their bank balance grow. I didn’t want them to waste it. I also know they will never learn how to ... VIEW POST

June 30, 2021

How KPIs and Scorecards Get You More Time and Money

It’s summer 2021 and my whole house is caught up in Olympic Trial watching! It started with USA Swim Trials in Omaha as we proudly watched our local club team swimmers give it their all. Watching the Olympics has me thinking about how business owners measure their success, today I want to share my ... VIEW POST

June 23, 2021

How Variance Analysis Gets You More Time and Money

I am old enough to remember my parents using physical maps to get from one place to the next. When I started driving for myself, it was all about MapQuest. You would put in your current location, select your destination, and it gave you step-by-step instructions to get there. It even told you ... VIEW POST

June 16, 2021

How Budgets and Forecasts Get You More Time and Money

You guys are going to see me geek out today…budgets and forecasts are seriously my favorite thing to talk about. I don’t even remember when I started using budgets in my personal finances. It’s something I’ve loved doing for as long as I can remember. Some people can curl up on the couch, snuggled ... VIEW POST

June 9, 2021

How Cost Price Analysis Gets You More Time and Money

Did you know the average profit margin for a small business ranges from roughly 2% to 13%? That means for every $100,000 in sales, a business owner makes somewhere between $2,000 and $13,000. Sure, there are some that make more than that and others that are not profitable right now at all. But, on ... VIEW POST

June 2, 2021

How Revenue and Expense Drivers Get You More Time and Money

I was sitting in a Chamber of Commerce meeting this morning…and can I just take a minute to say I am so excited to be part of the “fastest growing Chamber” in the area. It feels so GOOD to be part of something that’s growing! I want every small business owner to know what it feels like to be on that ... VIEW POST

May 26, 2021

How an Expense Audit Gets You More Time and Money

Have you have ever looked at your bank balance or credit card statement and wondered “where on earth does all the money go”? Your money will go anywhere and everywhere if it’s not TOLD where to go….but this isn’t about budgets, that’s a topic for a later date. Today, we’re talking about ... VIEW POST

May 19, 2021

How Cash Flow Management Gets You More Time and Money

Cash flow management is a topic that is near and dear to my heart today as the news comes out that Texas (where I am) is ending the distribution of federal unemployment assistance early. Regardless of political opinion, the fact is, there are self-employed individuals counting on these benefits in ... VIEW POST

May 12, 2021

How Bank Reconciliation Gets You More Time and Money

As promised, this week I am talking about bank account reconciliation. Yes I know, you’re thinking this is one more step that sounds like it takes time or money rather than helping you save time and money. Just let me explain. In an ideal world, bank account reconciliations should be performed on ... VIEW POST

May 5, 2021

How Your Monthly Accounting Process Gets You More Time and Money

Here we go…part 2! We’ve talked about why accounting method matters and why I recommend accrual basis for my clients. Now I want to talk about actually DOING the accounting. Journal entries are the nuts and bolts of your financial data. Knowing they’re important doesn’t make them any less tedious. I ... VIEW POST

April 28, 2021

How the Right Accounting Method Gets You More Time and Money

As I was writing the blog (and related cheat sheet) last week, I realized… knowing what a bunch of accounting terms means is great but it doesn’t help you, as business owners, understand why on earth you should care about ANY of them. So I’m going to write a series of blogs over the next month to ... VIEW POST

April 21, 2021

Translating Accounting Terms into Plain English

In order to know your business numbers, you have to understand what your accountant (or virtual CFO – yep I gave myself a shameless plug haha) is saying! I know what it feels like to sit in a room full of professionals using words and acronyms you’ve never heard before. It’s like they’re speaking a ... VIEW POST

April 14, 2021

Is the Pandemic Redefining Work/Life Balance?

I read an article today on CNBC that talked about small business closures nearing peak pandemic levels. Here I was thinking we’re almost on the other side of this. Vaccinations are being offered to everyone in almost every state. I can see the light at the end of the tunnel….yet businesses are still ... VIEW POST

April 7, 2021

Time is Money

Being an entrepreneur means our financial analysis is about more than dollars and cents. Time is money. How much of your time are you spending on the business? Where and how are you spending that time? None of us went into business to spend less time with the people and activities we love. But ... VIEW POST

March 24, 2021

Price to be Profitable

One of the biggest hurdles entrepreneurs face is undervaluing their product/service or overvaluing the need for an expense. That sounds simple enough but the raw data behind it can get a bit complicated. Time is money, so I’m going to try to simplify this for you guys. Whether you’ve been in ... VIEW POST

March 17, 2021

Piece Your Tax Info Together

It's the most wonderful time of the year Okay, I’m a few months late with those lyrics and I’m pretty sure no business owner has said (let alone sung) that about tax season unless they DO taxes. But to those of us involved in the preparation for (or of) taxes, it’s puzzle time! I recently told a ... VIEW POST

March 10, 2021

Instantly Know Where Your Money Stands

Let’s be honest, building a business and helping others is more fun than pouring over spreadsheets or balancing bank accounts. That’s why so many of us take the ostrich approach (head in the sand) to money management. If I just pretend it’s not a problem, I can figure it out later. Right? This feels ... VIEW POST

March 3, 2021

Are you an overthinker?

I spent a lot of time trying to figure out what my very first blog post should be. I toyed with the idea of explaining what a virtual CFO is or the kind of businesses that could benefit from a virtual CFO. The truth is, you wouldn’t be reading this if you didn’t have some frame of reference for what ... VIEW POST

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Know Your Numbers, Grow Your Business

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