My passion is helping business owners increase their revenue and pay themselves more. More revenue and more owner’s pay only comes from understanding business finances and making sound decisions from a place of financial knowledge. Not all businesses are ready for my fractional CFO services, so I like to offer other options to meet the needs of all business levels!
There are three stages of CFO involvement in the business. The goal of most companies is to move through all three stages because that means that the business is growing and scaling.
Let’s break down all three stages:
Do It Yourself CFO
A business is likely in this phase when revenue is between $0-$250K. The company is usually set up as a solopreneur or has a small team. This business probably has a bookkeeper and a tax person, but they do not have a strategic financial person focused on planning for the future. The CEO or business owner is making all the financial decisions on their own, and those decisions are more about day-to-day finances, not long-term strategic planning.
At this level of business, financial decision-making can be reactionary. Often, the CEO pays themselves very little or sometimes nothing at all. While every company goes through this phase, many stay here because they do not have a financial strategy to grow and scale and move into the next stage, which is “done with you” CFO services. If you are in this phase and want to know our favorite resource for help, jump down to the “DIY Resources” section near the end of this blog. You don’t want to miss this once-a-year opportunity! We want to see you grow into the next phase of financial services: Done With You.
Done with You CFO Services
4 Corners CFO works primarily with companies in this phase of business. Revenue is usually in the mid to high six figures, and the CEO is ready to scale and grow strategically. At this level, a fractional CFO serves as a team member who works in partnership with the decision-maker in the business. We are there to provide reliable information and analysis, bounce ideas off of, plan strategically for the future, hold you accountable to your goals, and pull all the financial aspects of the business together.
Instead of spending countless hours each month on business finance, our clients may spend an hour with us in a strategy meeting. In that meeting, we discuss the financial data and strategic plan that will move their business forward to the next goal.
We adore this level because it is where businesses really hit their stride. They have a market-tested product or service, consistent (not necessarily consistent amounts but consistently being generated) revenue, and the desire to plan strategically for their financial future. Some companies reach this level and are happy staying right here forever, while others move toward the last phase: done for you CFO services.
Done For You CFO Services
Once a business gets into the ten to fifteen million dollars per year revenue mark, it is time to hire a full-time CFO. At this level, the CFO is genuinely the main financial decision-maker in the business. They are managing the financial health and strategy of the company and likely oversee an entire financial department.
Most 4 Corners CFO clients fall into the middle category, but we also speak to many business owners
that are in the DIY phase. While we do not offer services that meet the needs of this level of business, we are passionate about helping you breakthrough six figures and know the best people to get you there! If your business is in that DIY phase, I want to share a fantastic program that will have you managing your business finances like a CFO.
The Financial Fitness Formula is the flagship program for Jaime Trull of Balance CFO. This program is the PERFECT investment for businesses in that DIY phase that want to grow and scale. Jaime has created something that is accessible, understandable, and actionable. You won’t find a bunch of financial jargon that makes your head spin; instead, you will learn the exact steps you need to take control of your business finances and plan strategically for the future.
While finances may not be the most exciting thing about running a business, it is the most important! This program will help you understand your finances and view them in a way that allows you to plan strategically for the future. No matter what your revenue goal is, you need a plan. This program is the tool that helps you make that plan. Some of the features inside the program:
- Learn how to think strategically and step into the CFO role
- Positioning your business to grow and scale
- Where to invest in your business
- Creating financial forecasts and roadmaps
- Working on your money mindset
- Community groups
- Bi-weekly Q&A with Jaime
- Videos, tools, plug-and-play worksheets, guides, checklists, and more!
If you want to learn more, check out one of the masterclasses coming up next week.
This program will help you build the skills and confidence to not just step into the preliminary CFO role but to continue making the best decisions for your business when you are ready to hire a fractional CFO.
I am a proud affiliate of the Financial Fitness Formula program, which means I can offer an ADDITIONAL BONUS to those who join through my affiliate link. If you join the 2022 opening, you will have the opportunity to book a 45-minute strategy session with me. This session is completely FREE to the FIRST FIVE Financial Fitness Formula participants who sign-up through our link. For those lucky members, I will sit side-by-side with you as we work through the topic of your choice and make sure you are implementing the program in the best way for your business. In addition to all the amazing content you will receive from Jamie, you get the 4 Corners CFO expertise to put your new knowledge to work for your business!
The program will only be open once in 2022, and the time is NOW so don’t miss out! To join the waitlist, click here!
Get your roadmap for healthy business finances so you, as the CEO, can learn to be a strategic future-thinking CFO. I look forward to working with you when you reach that “done with you” business level and you are ready to bring on a fractional CFO. I know that this program will get you there faster than you can imagine.
If you are in the middle stage of business and need to hire a fractional CFO, get in touch! If you are reading at a time when Financial Fitness Formula isn’t open, get in touch too! We have a few alternate resources we can discuss with you. Book your complimentary discovery call, and let’s chat about how 4 Corners CFO can help grow and scale your business!
Steve Smith says
I like that you discussed the importance of having a chief financial officer mostly for startups because this would help a new business manage its finances with the help of an expert. A friend of mine has a new start-up company and is looking for a CFO service to help them manage their finances. Thank you for this informative article, I will surely tell him that there are lots of fractional CFO services in the market where he could inquire and ask questions.