One of the biggest reasons people procrastinate hiring a fractional CFO is that they are unsure what to expect from the relationship. Today we want to share what you receive when you hire 4 Corners CFO as your financial partner.
Financial Clarity
Almost all of our clients are very nervous at the start of our working relationship. Whether it is because they think their finances are a mess and are worried about judgment (there is none) or they are worried their business is in a poor financial position. Let me assure you that we have seen everything! We approach each client intending to help you reach your financial goals, whatever those might be.
Our client’s financial situations usually fall into one of three categories:

- Constant worry about month-to-month revenue and if there is enough income to sustain the business.
- As long as the bills are paid, they are not looking to close at the numbers and know that means they might be missing out on opportunities.
- There is plenty of money in the bank every month but no real plan for the funds.
Our first step is to gain clarity about the business’s current financial situation. You can only make a change if you know the starting point, whether good, bad, or somewhere in between. Our first steps in our CFO services are balance sheet validations, to know the numbers are reliable, and a profit assessment so we know where things stand against benchmarks.
Financial Direction
Once we determine our starting point, we can set goals and create a strategy to reach those goals. Having a plan allows us to measure efforts and ensure progress is made! A common issue that business owners share with us is that they do not want to deal with their numbers, so if they create a budget they almost never look at it again. Our job is to ensure that the budget and plan continue to be evaluated and refined to meet the goals! When creating your financial roadmap, we look at and plan for every line in your P&L, and sometimes even create some new accounts to track the things that are important to you. Then we add the cash flow on top because budgets don’t tell the whole story.
Peace of Mind
The most significant benefit our client’s report is the confidence they have to take action and peace of mind they receive when they know that 4 Corner CFO has your back. Whether you have been lying awake at night worrying about finances or have money in the bank that is not working for you, we are your financial partner!

You did not start your business to be a CFO, accountant, or bookkeeper. You are passionate about your product or service, and we are passionate about your finances. When we all work in our zone of genius, your business wins because you have a plan and a direction for your money with the confidence to take the risks you might have avoided otherwise.
Financial Results
Finally, working with 4 Corners CFO produces results. Adding a fractional CFO to your team means that your financial goals are top of mind, and someone is ensuring progress is being made! Our ongoing CFO service packages allow you to choose the number of check-ins you need in your business. We can meet quarterly, monthly, or weekly. Whatever you need to reach your financial goals, we’ve got you covered!
What Some of Our Past Clients Say
“I wanted to do a VIP day with Danielle because I knew my business was working, but I didn’t really understand why. What I got out of the VIP day was so much more than just understanding my numbers. I was able to get a sense of how to scale my business which includes different ways to do that. I assessed my expenses and really observed them to learn more about my purchasing behaviors and start to recalibrate what are good investments or not. And I think the best part was the confirmation that my business is running well and it wasn’t just me thinking so, but receiving Danielle’s expertise on that as well. The day goes by so quickly and I’m so grateful for the recording of our day so I can continue to go back and understand my next steps to build my business into what I desire.” -Rachel Elder

“As an attorney, we are notorious for trying to do everything because we like control… I fit that stereotype to a T. But over the last year, I have realized it doesn’t have to be that way. Enter Danielle. Danielle and I spoke at a seminar earlier this year, and I was really intrigued with what she offers. We are in the same networking organization but not the same “team” so we set up a 121 to get to know one another. Wow, I’m so glad I did!! We got to talking about how I was struggling with booking consults 3-4 weeks out, and then people were canceling because they had found someone who could fit them in sooner. I have been very lucky to have consistent work since forming my own law firm, and it was really scary for me to start seeing the cancellations. I knew something needed to change, but I didn’t know what. I was mentioning this very concern to Danielle, and she posed such a simple question to me “why don’t you hire an associate?” The rest is history. She’s helped me see the need to hire staff to take things off my plate that don’t belong there (and that allow me to focus on the stuff that really does need my attention!) and take a deep dive into the firm’s profitability. I am SO happy I found her and can’t wait to continue working with her to streamline some of our processes to increase productivity and profitability for me and my staff!” -Alisa Hoggat
“I have been in business for three years, and the financial piece of my business has always been a headache. I pretty much buried my head in the sand about finances, and when tax time came up, I would wade through all the numbers. After speaking with Danielle, it was very clear that by hiding from the numbers, my business could not grow at the rate I wanted. Danielle was so knowledgeable and understanding as we unraveled all of my numbers. She knows how to create structure and help business owners know their numbers and make their money work for them. I cannot recommend Danielle enough. If you are a new business, Danielle can get you started on the right foot. If you are like me and have been in business for a while, Danielle can help you understand your numbers so you can take your business to the next level.” -Amber Peterson
We would be honored to help your business reach your financial goals. Whether you need a VIP Day to organize yourself or want to bring on a fractional CFO, please get in touch! We can’t wait to support you!
Leave a Reply